Eye-tracker Tobii buys fellow tracker Sticky, plus IAB helps programmatic ads grow up & debuts ads.txt


 
 
Featured story
 
At IAB Programmatic Symposium, digital advertising looks to grow up
 
May 19, 2017 by Barry Levine
The industry organization promotes the new name of ‘automation,’ a new Framework and a new urgency as brands proclaim: ‘Enough is enough.’
 
From MarTech Today

Eye-tracker Tobii acquires fellow eye-tracker Sticky
May 19, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.

IAB Tech Lab debuts ads.txt project to weed out fake ad sellers
May 19, 2017 by Ginny Marvin Buyers will be able to authenticate verified sellers across publishers. There is broad support for industry-wide adoption.
From Marketing Land
 
Google pushes AMP Ads adoption, announces Celtra & Moat integrations
  May 19, 2017 by Ginny Marvin AMP ads can load as quickly as the AMP pages they appear on.
 
Google Assistant comes to iPhone, adds alerts, hands-free calling & more
  May 19, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
 
Web browsing coming to VR headsets, AR coming to the web via Chrome
  May 19, 2017 by Greg Sterling This is all part of Google’s larger mission to make the web more compelling and immersive.
 
Google’s “buy button” is moving forward; now taking beta requests
  May 19, 2017 by Ginny Marvin US merchants can now request access to the Purchases on Google ads beta.
 
Five marketing automation myths busted!
  May 18, 2017 by Digital Marketing Depot Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix.
 
 
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