SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners


 
 
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Images: Your easiest page speed win
 
Apr 21, 2017 by Kristine Schachinger
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
 
From Search Engine Land

Earth Day Google doodle offers up conservation tips to help save the planet
Apr 21, 2017 by Amy Gesenhues Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute.

Google Analytics 360 & the Move to Enterprise Analytics
Apr 21, 2017 by Digital Marketing Depot Live Webinar: Tuesday, May 2, 2017 – 01:00 PM EDT (10:00 AM PDT)

Bing updates its DMCA take-downs and copyright removal process
Apr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs.

5 must-dos for SEO beginners
Apr 21, 2017 by Jordan Kasteler If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.

Google sets machine learning loose on new ‘Smart’ display campaigns
Apr 21, 2017 by Ginny Marvin Automation take over essentially every aspect of this new campaign format.

How to add schema markup to your site using Google Tag Manager
Apr 21, 2017 by Bryan Stenslokken Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.

Search in Pics: Original Googlers, Google farm room & room taken over by flowers
Apr 21, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
From Marketing Land

How 7 leading brands are winning at paid search
Apr 21, 2017 by Digital Marketing Depot See how Predictive Search Bidding outperforms traditional bid methods in every head-to-head test across multiple industries.

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions.

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Apr 21, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
Apr 21, 2017 by Amy Gesenhues According to Feedvisor’s ‘State of the Amazon Marketplace 2017’ report, nearly half of Amazon sellers sell almost exclusively on Amazon.

SEO & intelligent content: Discovery, connection and improved performance
Apr 21, 2017 by Jim Yu Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

2017 SEM growth hacks: Monster growth from brand protection
Apr 21, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Using a social management platform: What you need to know
Apr 21, 2017 by Justin Freid Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

One Google Home device can now support up to six separate users
Apr 21, 2017 by Greg Sterling The new feature, which rolls out today, enables multiple users to access personalized content.

Facebook’s F8: Everything you need to know [Podcast]
Apr 21, 2017 by Matt McGee Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook’s annual developer event.

People: The Achilles’ heel of online marketers
Apr 21, 2017 by Aden Andrus A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.

Digital advertising’s perverse incentives
Apr 21, 2017 by Peter Minnium Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to ‘perverse incentives.’ To succeed, marketers need to know the metrics that matter.

Bizible launches ‘first B2B revenue planning tool based on attribution’
Apr 21, 2017 by Barry Levine The Revenue Planner is the firm’s first product beyond attribution tools.

Marketo acquires sales engagement tool ToutApp
Apr 21, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Apr 21, 2017 by Tim Peterson Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
 
 
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