Apr 21, 2017 by Kristine Schachinger Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
Apr 21, 2017 by Jordan Kasteler If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
Apr 21, 2017 by Bryan Stenslokken Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
Apr 21, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Apr 21, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Apr 21, 2017 by Aden Andrus A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.
Apr 21, 2017 by Peter Minnium Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to ‘perverse incentives.’ To succeed, marketers need to know the metrics that matter.
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