Marketing Day: Display ad spend, Amazon sellers report & Google Home

Featured story
People: The Achilles’ heel of online marketers
Apr 21, 2017 by Aden Andrus A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers’ motivations.
From Marketing Land

How 7 leading brands are winning at paid search
Apr 21, 2017 by Digital Marketing Depot See how Predictive Search Bidding outperforms traditional bid methods in every head-to-head test across multiple industries.

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Apr 21, 2017 by Ginny Marvin Private marketplaces continue to gain share of programmatic transactions.

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Apr 21, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.”

Survey: Almost one-third of Amazon sellers plan to expand to this year
Apr 21, 2017 by Amy Gesenhues According to Feedvisor’s ‘State of the Amazon Marketplace 2017’ report, nearly half of Amazon sellers sell almost exclusively on Amazon.

SEO & intelligent content: Discovery, connection and improved performance
Apr 21, 2017 by Jim Yu Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle.

2017 SEM growth hacks: Monster growth from brand protection
Apr 21, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

Using a social management platform: What you need to know
Apr 21, 2017 by Justin Freid Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

One Google Home device can now support up to six separate users
Apr 21, 2017 by Greg Sterling The new feature, which rolls out today, enables multiple users to access personalized content.

Facebook’s F8: Everything you need to know [Podcast]
Apr 21, 2017 by Matt McGee Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook’s annual developer event.

Digital advertising’s perverse incentives
Apr 21, 2017 by Peter Minnium Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to ‘perverse incentives.’ To succeed, marketers need to know the metrics that matter.

Bizible launches ‘first B2B revenue planning tool based on attribution’
Apr 21, 2017 by Barry Levine The Revenue Planner is the firm’s first product beyond attribution tools.

Marketo acquires sales engagement tool ToutApp
Apr 21, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.

Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Apr 21, 2017 by Tim Peterson Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
Online Marketing News From Around The Web
Blogs & Blogging
20 Types of Conference Blog Post Content You Can Use, Heidi Cohen
Jessica Northey Joins #Blogchat on Sunday to Discuss Creating a Blog or Site For Your Passion!, Mack Collier
Business Issues
Pinterest to Start Its First U.S. Advertising Campaign, Bloomberg
Snap acquires the crucial geofilter patent from Mobli for a record $7.7M, TechCrunch
Content Marketing
Presenting the State of Native Advertising 2017, According to Publishers, AdsNative News
5 Modern Content Marketing Best Practices for Getting Found, Content Marketing Institute
7 Simple But Powerful Customer Testimonial Examples You Can Steal, Sleeknote
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers, Contently
Practical Strategies for Smart Content Creators, Copyblogger
The Content Marketing Journey, in 3 Stages, Contently
Conversion Optimization
22 Conversion Killing Mistakes on Your WordPress Website, WPExplorer
So You Wanna Do CRO? It’s a Great Business to Be In, ConversionXL
Copywriting, Design & Usability
Use this one weird trick to become a better copywriter, Digiday
A Primer on Multichannel Marketing, Practical Ecommerce
How In-Home Package Delivery Could Save E-Commerce, Fast Company
The Next Shoe to Drop at Amazon, Bloomberg
Tips for Rapidly Processing Ecommerce Orders, Practical Ecommerce
Email Marketing
Email Marketing Q&A: Top 4 Questions, Practical Ecommerce
Emma Expands Product Offering with Launch of Landing Pages at Sold-Out Marketing United Conference, Business Wire
Planting the Seeds for Sustainability and Email Marketing Success, MarTech Advisor
General Internet Marketing
Publishers fear fallout of Google-backed ad blocker, Digiday
6 Sites for Promoting Your Business, CopyPressed
How to Create a Winning Digital Campaign this Earth Day, MarTech Advisor
What Is Integrated Marketing?, Small Biz Trends
Internet Marketing Industry
IAB to Make TAG Registration Mandatory for Members to Fight Fraud and Improve Brand Safety, Business Wire
10 Platforms to Build a Chatbot for Your Business, Practical Ecommerce
Affordable Tools to Help Maximize Your Social Media Presence, Duct Tape Marketing
B2B Marketing Technology Adoption and Use, MarketingProfs
Everything You Need to Know About AdTech & MarTech in 4 Sessions, Marketo
Marketing technology may never consolidate (but that’s a good thing), Chief Marketing Technologist
The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition, AdExchanger
Mobile/Local Marketing
What’s new in AMP by Example, Accelerated Mobile Pages Project
Reputation Management
Five keys to managing your online reputation in Google search, Econsultancy
Social Media
10 Facebook Advertising Statistics Marketers Must Know, MediaKix
3 Targeting Ideas To Scale Your Facebook Advertising, Search Engine People
3 ways Facebook is missing the boat on chatbots, VentureBeat
Brands Taking Pinterest’s Advice Can Have a Happy Father’s Day, Adweek
Creative for Instagram – 3 Tips for Startups and SMBs, 3Q Digital
F8 Media Roundup, Facebook Media
Facebook for Local Business: Creative Ways to Grow, Social Media Examiner
Goodbye, Like button, Pinterest Blog
How Much Time Do People Spend on Social Media?, Constant Contact
How to Acquire Valuable Customers With Pinterest Advanced Targeting, Adweek
New Instagram Stories Geostickers? Blame It on Rio, Adweek
Social Media Advertising Spend Was Up 60% Year-Over-Year in Q1, Adweek
Twitter’s testing a new way to show you news articles, VentureBeat
What Facebook Could Learn From Other Platforms About Content Moderation, Fast Company
‘It’s Still Loading?!’ Long Load Time Just One Reason People Quit Watching Video, eMarketer
An update on Restricted Mode, YouTube Creator Blog
Twitch opens up its money-making tools to tens of thousands of non-Partnered channels, TechCrunch
Why Interactive Ads Are Becoming the Norm for Streaming Platforms, Adweek
YouTube to school U.K. kids on how to combat fake news, echo chambers, and hate speech, VentureBeat
Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA
Join us at MarTech San Francisco and tackle your digital transformation issues at the intersection of marketing, technology and management. MarTech San Francisco is back and better than ever, with double the speakers, sessions and exhibitors. Registration is now open, secure your seat today for 3 days of case studies and real-world insights to help your business optimize customer experiences. Join us today!
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