Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform


 
 
Featured story
 
Marketo acquires sales engagement tool ToutApp
 
Apr 20, 2017 by Barry Levine
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
 
From MarTech Today

Bizible launches ‘first B2B revenue planning tool based on attribution’
Apr 20, 2017 by Barry Levine The Revenue Planner is the firm’s first product beyond attribution tools.

Using a social management platform: What you need to know
Apr 20, 2017 by Justin Freid Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.

Google Analytics is adding a new home page
Apr 20, 2017 by Matt McGee The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
From Marketing Land
 
Is Ripoff Report subverting Google take-downs?
  Apr 20, 2017 by Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
 
Google introduces fully-automated ‘Smart’ display campaigns
  Apr 20, 2017 by Ginny Marvin The new campaign type applies machine learning to all aspects of campaign optimization.
 
Report: Google Chrome may include ad blocker in both desktop and mobile versions
  Apr 20, 2017 by Greg Sterling The browser is on more than 50 percent of devices globally.
 
Facebook’s Places Graph makes 140 million locations available to developers for free
  Apr 20, 2017 by Greg Sterling Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
 
 
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