SearchCap: Google Home users, Apple expands search ads & Google suggested video clips


 
 
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Apr 20, 2017 by Search Engine Land
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From Search Engine Land

How to build an in-house link building team
Apr 20, 2017 by Digital Marketing Depot What people and processes do you need to build a scalable link building practice?

2017 SEM growth hacks: Monster growth from brand protection
Apr 20, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

SEO & intelligent content: Discovery, connection and improved performance
Apr 20, 2017 by Jim Yu Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle.

Google Home can now support and distinguish up to six separate users
Apr 20, 2017 by Greg Sterling The new feature, which rolls out today, enables multiple users to receive personalized results.

Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Apr 20, 2017 by Barry Schwartz Google wants to help you skip video introductions when searching for ‘how-to’ queries and jump you directly to the answer in the video.

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Apr 20, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of ‘instant answers.’
From Marketing Land

Is Ripoff Report subverting Google take-downs?
Apr 20, 2017 by Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.

Report: Digital ad growth slows to single digits for first time
Apr 20, 2017 by Ginny Marvin Search saw minor gains, while social and video sites continued to drive growth.

Personalization in a post-brick-and-mortar world
Apr 20, 2017 by Scott Heimes Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.

Oracle adds ad verification to its data wheelhouse by acquiring Moat
Apr 20, 2017 by Barry Levine The tech giant can now see data about both ad targeting and ad delivery.

Optimizely buys Experiment Engine for its optimization tools
Apr 20, 2017 by Barry Levine Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Google introduces fully-automated ‘Smart’ display campaigns
Apr 20, 2017 by Ginny Marvin The new campaign type applies machine learning to all aspects of campaign optimization.

Report: Google Chrome may include ad blocker in both desktop and mobile versions
Apr 20, 2017 by Greg Sterling The browser is on more than 50 percent of devices globally.

Facebook’s Places Graph makes 140 million locations available to developers for free
Apr 20, 2017 by Greg Sterling Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
 
 
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