Apr 20, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Apr 20, 2017 by Jim Yu Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle.
Apr 20, 2017 by Barry Schwartz Google wants to help you skip video introductions when searching for ‘how-to’ queries and jump you directly to the answer in the video.
Apr 20, 2017 by Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of ‘instant answers.’
Apr 20, 2017 by Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
Apr 20, 2017 by Scott Heimes Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.
Apr 20, 2017 by Barry Levine Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.
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