Marketing Day: Content marketing, digital ad growth & Facebook’s Places Graph

Featured story
Personalization in a post-brick-and-mortar world
Apr 20, 2017 by Scott Heimes Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.
From Marketing Land

4 tips to maximize content marketing performance
Apr 20, 2017 by David Freeman Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.

SEO & website design: Everything you need to know
Apr 20, 2017 by Marcus Miller SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.

Is Ripoff Report subverting Google take-downs?
Apr 20, 2017 by Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.

Report: Digital ad growth slows to single digits for first time
Apr 20, 2017 by Ginny Marvin Search saw minor gains, while social and video sites continued to drive growth.

Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Apr 20, 2017 by Marketing Land You’ll fit right in at the conference designed for experienced search marketers

Oracle adds ad verification to its data wheelhouse by acquiring Moat
Apr 20, 2017 by Barry Levine The tech giant can now see data about both ad targeting and ad delivery.

Optimizely buys Experiment Engine for its optimization tools
Apr 20, 2017 by Barry Levine Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.

Google introduces fully-automated ‘Smart’ display campaigns
Apr 20, 2017 by Ginny Marvin The new campaign type applies machine learning to all aspects of campaign optimization.

Report: Google Chrome may include ad blocker in both desktop and mobile versions
Apr 20, 2017 by Greg Sterling The browser is on more than 50 percent of devices globally.

Facebook’s Places Graph makes 140 million locations available to developers for free
Apr 20, 2017 by Greg Sterling Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
Online Marketing News From Around The Web
Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?, Adweek
Social Listening Is More Than Vanity Metrics, Adweek
Video Measurement Is Broken. Here’s How to Fix It, Contently
Which Metrics Do You Need in Your B2B Influencer Program?, Simply Measured
Business Issues
Facebook is looking to hire a head of news products to combat fake news, Recode
Twitter is tussling with Russia over the data storage law that banned LinkedIn, Quartz
Content Marketing
30 Habits of Highly Productive Content Teams, Content Marketing Institute
4 Steps to Creating Awesome Interactive Content, Marketo
5 Content Marketing Laws for Start-ups to have a Solid Footing, MarTech Advisor
6 Reasons Your Next Content Project Is a Mess Before It’s Even Started, Convince and Convert
6 Unappealing Content Marketing Practices, CopyPressed
6 Underused Content Marketing Strategies That Get Results, Jeff Bullas
How to Repurpose Content without Getting in Trouble, Convince and Convert
Save Time Distributing International Content by Following this One Simple Rule, MarTech Advisor
Why Content Marketing Should Be Like Pop Up Video, CopyPressed
Conversion Optimization
Web Sites – Six Building Blocks of a High-Converting Lead Generation Form, MarketingProfs Article
Copywriting, Design & Usability
The Biggest Mistakes of Small Businesses Websites, MarketingProfs
The Usability Gap: Designing the Right Products for SMBs, Street Fight
Display & Contextual Advertising
Google Leans On Machine Learning And Scale For Smarter Display Ads, AdExchanger
Brand owners: please, hire a domain attorney, Domain Name Wire
Free .Buzz Domain Names Today, Domain Investing
ICANN loosens Whois privacy rules for registrars, Domain Incite
Amazon Secret Shopper: The Mindset & Buying Decisions of Actual Customers, Marketing Words Blog
Amazon’s arrival sounds wake-up bell for Australia’s sleepy retailers, Reuters
EBay’s second-quarter profit forecast falls short of estimates, Reuters
Proven Ways to Increase Targeted Traffic to Your Ecommerce Store, Small Biz Trends
Email Marketing
3 Ways to Build Your Email List In Store, Constant Contact
Email vs. Direct Mail: Which Is More Effective for Marketing?, MarketingProfs
Mythbusters: Email’s Dirty Little Secrets, The Data & Marketing Association
Q4 2016 Marketing Email Open Rates Experienced Slight Decline, KoMarketing
General Internet Marketing
Online Publishing and Ad Formats & Platforms: Opportunities vs. Challenges, MarketingProfs
The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need, Unbounce
When Platforms Can Identify Brands Inside Images and Videos, AdAge
Which channels do marketers really use?, Econsultancy
Internet Marketing Industry
Adobe Named a Leader in Gartner Magic Quadrant for Multichannel Campaign Management, Adobe Newsroom
Share Rocket Announces Social Media Currency and Content Monetization Platform for Broadcasters and Publishers, Business Wire
2017: The age of AI in advertising, VentureBeat
After Moat Deal, New York City Ad Tech Pats Itself On The Back, AdExchanger
Interview with Daryl Hemeon, Marketing Technologist at Unum Group, MarTech Advisor
The Martech That Helped Neutrogena Sell ‘Scary’, AdAge
Mobile/Local Marketing
7 Local Business Listings You Should Claim Now, VerticalResponse
Experimenting with Payments to Capture Mobile-First Consumers, Multichannel Merchant
How App Marketers Can Find Value Beyond the Install, Facebook for Business
Is Mobile About to Overtake Traditional TV Viewing?, Adweek
Other Items
PhotoScan: Taking Glare-Free Pictures of Pictures, Research Blog
Social Media
5 Myths About Your Clients and Social Media That You Should Forget Right Now, Duct Tape Marketing
5 Social Adverts for Driving Stellar Webinar Attendance, The Blog Herald
6 Helpful Tips to Boost Social Media Advertising Success, Top Rank Marketing Blog
Facebook Is Testing Background Colors on Links in Page Posts, Suggested Posts, Adweek
Facebook is testing small helicopter drone to bring internet to disaster areas, Quartz
Facebook’s Booming Ad Business Is Only Getting Bigger, Contently
Here’s How to Create Lists on Twitter, Adweek
How to Conduct a Social Media Audit, Social Media Examiner
How to track Facebook’s effect on brick-and-mortar businesses, 3Q Digital
Instagram Influencer Marketing Is A Billion Dollar Industry, The Blog Herald
Publishers are seeing another big decline in reach on Facebook, Digiday
Scale matters: Advertisers are opting for Instagram over Snapchat, Digiday
The 6 Most Important Social Media Trends of 2017, Contently
5 Simple Techniques to Get More Facebook Live Viewers, The Sales Lion
Digital Video Is UK’s Rising Star, eMarketer
How to Leverage Online Video to Get the Most Out of The European Market, Tubular Insights
Introducing our first class of Creators for Change fellows, Official YouTube Blog
Video Content: The Future of Social Media Marketing, Seer Interactive
What do Facebook’s new VR and AR platforms mean for marketers?, Econsultancy
YouTube jumped to the top of the App Store following news of mobile livestreaming expansions, TechCrunch
Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA
Join us at MarTech San Francisco and tackle your digital transformation issues at the intersection of marketing, technology and management. MarTech San Francisco is back and better than ever, with double the speakers, sessions and exhibitors. Registration is now open, secure your seat today for 3 days of case studies and real-world insights to help your business optimize customer experiences. Join us today!
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