SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Featured story
Stop overloading your Local SEO content!
May 22, 2017 by Greg Gifford
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
From Search Engine Land

Bing launches bots for local businesses
May 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
May 22, 2017 by Matt McGee In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

Study argues Yelp drives higher conversions than Google and Facebook
May 22, 2017 by Greg Sterling 92% of respondents said they made a purchase after visiting the site.

5 reasons why websites still matter to local search in 2017
May 22, 2017 by Wesley Young More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.

Richard Oakes Google doodle honors activist who championed rights of the American Indian
May 22, 2017 by Amy Gesenhues Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
From Marketing Land

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 22, 2017 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
May 22, 2017 by Ginny Marvin The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain.

At IAB Programmatic Symposium, digital advertising looks to grow up
May 22, 2017 by Barry Levine The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Eye-tracker Tobii acquires fellow eye-tracker Sticky
May 22, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.

Ad fraud detection: A guide for marketers
May 22, 2017 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
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