Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more


 
 
Featured story
 
Ad fraud detection: A guide for marketers
 
May 22, 2017 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
 
From Marketing Land

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 22, 2017 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
May 22, 2017 by Ginny Marvin The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain.

At IAB Programmatic Symposium, digital advertising looks to grow up
May 22, 2017 by Barry Levine The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Eye-tracker Tobii acquires fellow eye-tracker Sticky
May 22, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.
 
 
Attend Search Engine Land’s SMX Advanced, the conference for experienced search marketers: June 12-14, 2017
Join us at SMX Advanced, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. View the agenda to see the current session lineup. Register today for expert-level tactics from the best search marketers in the industry. Don’t miss out on this always sold-out event!
 
Connect with us on:
Get the Marketing Land App:
Like what you see? Check out Marketing Land’s other email newsletters here.
MarTech | CMO | Social | SEM | SEO | Mobile | Analytics | Display | Email | Retail | Content | Video | Local
 
This email was sent to wealthcycles2013.mail04@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Marketing Land – a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 

 

This entry was posted in Uncategorized by news. Bookmark the permalink.