Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

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Ad fraud detection: A guide for marketers
May 22, 2017 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.
From Marketing Land

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
May 22, 2017 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates.

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
May 22, 2017 by Ginny Marvin The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain.

At IAB Programmatic Symposium, digital advertising looks to grow up
May 22, 2017 by Barry Levine The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Eye-tracker Tobii acquires fellow eye-tracker Sticky
May 22, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups.
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