Using search and social to support TV advertising

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Using search and social to support TV advertising
May 18, 2017 by Justin Freid
Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads.
Bing Remarketing: The best-kept marketing secret
May 19, 2017 by Michelle Cruz
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
Now you can schedule offline conversion imports in AdWords
May 18, 2017 by Ginny Marvin
Imports from files can be scheduled daily or weekly.
5 strategies to improve your ad copy
May 18, 2017 by Mona Elesseily
Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions.
The anatomy of ad copy relevance: The new Google standard
May 17, 2017 by Jason Puckett
Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
2017 SEM growth hacks: Gain monster paid search growth using competitive data
May 17, 2017 by Lori Weiman
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
Purchases on Google quietly opens beta for requests in US
May 17, 2017 by Ginny Marvin
US merchants can now request access to Google’s ‘buy button’ program.
Here’s a script for copying labels between levels
May 16, 2017 by Daniel Gilbert
Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that.
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know
May 15, 2017 by Ginny Marvin
Bids can carry more weight in Ad Rank thresholds based on the meaning of a query.
Google advertisers can now see historical Quality Score data in AdWords
May 15, 2017 by Ginny Marvin
Plus, no more hovering over individual keywords to see Quality Score data.
Why the Google Search Network isn’t working for your B2B business
May 15, 2017 by Pauline Jakober
Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
Attend Search Engine Land’s SMX Advanced, the conference for experienced search marketers: June 12-14, 2017
Join us at SMX Advanced, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. View the agenda to see the current session lineup. Register today for expert-level tactics from the best search marketers in the industry. Don’t miss out on this always sold-out event!
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